As one-half of the mobile app store duopoly, Apple has an outsized influence on what end-users download and use on their mobile devices. While Apple’s primary business is selling hardware devices, specifically its...
As one-half of the mobile app store duopoly, Apple has an outsized influence on what end-users download and use on their mobile devices. While Apple’s primary business is selling hardware devices, specifically its iPhones, the technology giant’s App Store has an estimated 45% share of the $100 million mobile app store market. Google, the second half of the duopoly, owns 25% of the market. In the U.S., these two giants account for 95% of all consumer mobile app spending.
With 500 million weekly visitors, a top placement in the App Store’s search results is highly coveted by app publishers. By Apple’s account, 65% of downloads occur after a search on the App Store.
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source https://www.tokentalk.co/The Block/research-apple-app-stores-top-search-results-for-cryptocurrency-apps-5d6ee261b98396a4770c9790
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